Unit 2 | Understanding Markets

Students will investigate the factors that influence consumer demand, including how prices, preferences, and income affect buying decisions.

Students will analyze how producers decide what and how much to make, and how costs, technology, and expectations impact supply.

Students will explore how prices are determined in markets, how they act as signals to buyers and sellers, and how they respond to changes in supply and demand.

Students will compare different types of market structures—such as perfect competition, monopolies, and oligopolies—and how each affects prices, output, and consumer choice.